YouTube Taking Strides in TV-Viewing Market

Is cable the only thing you use on your TV? Recode states that Google CEO Sundar Pichai said this: “viewers are watching 100 million hours of its clips a day on actual television sets.” Along with this big news, Pichai added that this number has gone up 70% this year.

To clarify, Sundar is saying that these stats are coming from people viewing content from a TV connected to the internet. Not only does this include YouTube videos, but their up and coming service YouTube TV.


YouTube TV is Google’s new TV Providing service that can replace your cable box with streaming on your TV of major networks in many genres, all for the price of $35 a month. If you’re interested, here’s a link to show you how it works.

If you’d prefer me to summarize some features, here’s the rundown:

  • Watch live TV from 40+ networks
  • Cloud DVR with no storage limits
  • 6 accounts per household included
  • Stream your library wherever you go
  • Record all your shows simultaneously
  • Works on Android, iOS, Windows, Mac, Laptop, Desktop, Google Chromecast, Apple AirPlay and any smart TV that has a YouTube app integrated into its software

Screen Shot 2017-10-28 at 2.21.23 PM

Now even though these statistics of viewership include regular YouTube videos, I cannot deny that YouTube TV is an extremely smart choice for people who don’t feel the need to pay pricey cable bills every month. This type of platform for Television has been starting to get more and more popular of a choice recently, and streaming content has undoubtedly become a very lucrative business for providers of all sorts. Time will only tell if streaming platforms will take over the traditional cable providers, or if those same providers will transform into a streaming service themselves.


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